Allegra Joyce Kassin

Creator of the Alphabet Kids


Allegra Joyce Kassin is the creator of the Alphabet Kids concept. She is a devoted mother of five and grandmother of eight. With a strong belief in family values and deeply committed to multicultural understanding, she brings unique vision, clarity, continuity and extraordinary leadership to the Alphabet Kids team. She is involved in every aspect of development of the Alphabet Kids characters and their stories. She has brought them to life to share with the children of the world! Allegra Joyce has been engaged in wide ranging philanthropic activities from childhood well-being and health to community development and educational enrichment for over thirty years.